Usando el Zone Heat Map (Guía Visual)

📖 9 min lectura 🎓 Módulo 3 - Lección 3

🗺️ QUÉ ES EL ZONE HEAT MAP

Es tu GPS visual de rentabilidad.

En lugar de leer tablas y números, VES instantáneamente:

  • Dónde estás ganando más dinero
  • Dónde estás perdiendo tiempo
  • Dónde deberías posicionarte
  • Dónde NUNCA ir

Todo basado en TU historial personal, no en promedios generales.

📱 ACCEDIENDO AL HEAT MAP

Smart Load Solution
Home → Zones → Heat Map

Opciones de visualización:
○ Profit per Mile
○ Average Wait Time
○ Load Count
○ Success Rate
● Combined Score

Período:
○ Last 30 days
○ Last 90 days
● Last 6 months (recommended)
○ All time

🎨 INTERPRETANDO LOS COLORES

Vista: Profit Per Mile

  • 🟢🟢 Dark Green = $1.60+/mi (Your gold mines)
  • 🟢 Green = $1.40-1.60/mi (Solid zones)
  • 🟡 Yellow = $1.20-1.40/mi (Acceptable)
  • 🟠 Orange = $1.00-1.20/mi (Marginal)
  • 🔴 Red = <$1.00 /mi (Avoid)

Vista: Average Wait Time

  • 🟢🟢 <12 hrs - Excellent velocity
  • 🟢 12-24 hrs - Good velocity
  • 🟡 24-36 hrs - Slow
  • 🟠 36-48 hrs - Very slow
  • 🔴 >48 hrs - Dead zone

📊 COMBINED SCORE

El verdadero poder: vista "Combined Score"

🗺️ ZONE HEAT MAP
View: Combined Score
────────────────────────────────
Combined Score considera:
• Profit per mile (40% weight)
• Wait time (30% weight)
• Load availability (20% weight)
• Your success rate (10% weight)

[INTERACTIVE MAP]

Detroit Metro: ███████ 94/100 🟢
Chicago: ██████ 89/100 🟢
Atlanta: ██████ 91/100 🟢
Nashville: █████ 82/100 🟢
Indianapolis: █████ 80/100 🟡
Phoenix: ███ 58/100 🟡
El Paso: █ 22/100 🔴
Laredo: █ 18/100 🔴

SCORING:

  • Score 80+: Build your circuit around these
  • Score 60-79: OK for occasional visits
  • Score <60: Avoid unless premium circumstances

🔍 DRILLING DOWN: DETALLES DE ZONA

Tap en cualquier zona en el mapa para ver:

📍 DETROIT METRO DETAILED REPORT
Combined Score: 94/100 🟢🟢

📊 YOUR PERFORMANCE HERE:
├─ Loads completed: 24
├─ Avg profit/mile: $1.72
├─ Avg wait time: 9.2 hrs
├─ Success rate: 96%
└─ Total profit: $6,840

⏰ TIMING PATTERNS:
Best days: Mon-Wed (11 loads)
Slow days: Fri-Sun (3 loads)
Peak hours: 6am-10am

🎯 HOT LANES FROM HERE:
1. Detroit → Chicago: $1.68/mi
2. Detroit → Atlanta: $1.65/mi
3. Detroit → Charlotte: $1.58/mi

💡 YOUR BEST CONTACTS HERE:
• Broker: John @ XYZ (5 loads)
• Broker: Sarah @ ABC (4 loads)

📅 NEXT RECOMMENDED VISIT:
Mon-Tue of next week
(Historical pattern: good loads)

Esto es ORO PURO para planning.

🎯 FEATURE: ROUTE PLANNER

🛣️ SMART ROUTE PLANNER
Current location: Toledo, OH

I want to:
○ Find best zone within 200 mi
● Plan profitable circuit
○ Return home profitably

[CALCULATE BEST ROUTE]

📊 RECOMMENDED CIRCUIT:

Toledo → Detroit (65 mi) 🟢🟢
├─ Score: 94/100
├─ Expected wait: 9 hrs
└─ Avg rate out: $1.65/mi

Detroit → Chicago (280 mi) 🟢🟢
├─ Score: 89/100
├─ Expected wait: 12 hrs
└─ Avg rate out: $1.58/mi

Chicago → Indianapolis (185 mi) 🟢
├─ Score: 80/100
├─ Expected wait: 18 hrs
└─ Avg rate out: $1.52/mi

Indianapolis → Toledo (280 mi) 🟢
└─ Completing circuit

CIRCUIT SUMMARY:
├─ Total miles: ~810 mi
├─ Estimated days: 3-4 days
├─ Projected profit: $850-1,100
├─ All zones score 80+
└─ High confidence route ✅

🚨 ZONE ALERT FEATURE

⚠️ ZONE ALERT

You're calculating a load to: El Paso, TX

🔴 WARNING: Low-performing zone

Your history in El Paso:

  • Loads: 2
  • Avg RPM: $1.05/mi
  • Avg wait: 54 hrs
  • Zone score: 22/100
  • Last visit: Lost $120

⚠️ RECOMMENDATION:
This load needs to pay at least $2.00/mi to compensate for long wait time, expensive repositioning, and low backhaul rates.

Current offer: $1.30/mi ❌

Suggested counter: $2.10/mi

La app te protege de repetir errores pasados.

🎯 TRUCOS PRO DEL HEAT MAP

1. Weekly Planning Session

Cada domingo: 15 minutos de planning = +$200-400 más por semana

  • Abre Heat Map
  • Revisa tu ubicación actual
  • Identifica 3 target zones para la semana
  • Set alerts para loads hacia esas zonas
  • Track performance vs plan

2. Seasonal Adjustment

Antes de cada quarter (Q1, Q2, Q3, Q4):

  • Cambia vista a "Last 3 months"
  • Compara con mismo quarter año anterior
  • Ajusta tu circuit según patterns
  • Update target zones

Ejemplo:
Q4 → Add más Florida routes (snowbirds)
Q2 → Reduce Phoenix (summer dead)

3. Broker Overlay

Heat Map + Broker Performance:

"Show zones where Broker John is active"

Strategy: When in Detroit/Chicago, prioritize John's offers

💡 CONCLUSIÓN CLAVE

El Heat Map NO es decoración.
Es tu strategic tool #1.

Lo que antes tomaba:

  • Spreadsheets complejos
  • Memoria de docenas de loads
  • Math mental de patterns
  • Semanas de análisis

Ahora toma:

  • 30 segundos
  • Visualmente obvio
  • Actualizado en tiempo real
  • Basado en TU data personal

Use it WEEKLY. Your profit will increase 15-25% just from better positioning.